2010
A business is an artifact
A business is an artifact. Something one creates. Not unlike a program or a system.
It took me a long time to realize this. For years I cared about the product I was working on at the time and hoped that, in spite of my lack of business thinking, it would somehow turn out to be successful and allow me to run a business around it. It doesn't work that way. When you create a business, the business itself is your creation --that is what you think about, what you care about, what you want to see grow. That is what you develop, test, tweak, and document. The particular product you develop is certainly not the end in itself, --it's just a means to an end.
That's a hard notion for a computer scientist to accept and embrace.
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